Pimp Your Music Business Plan – A Single Booker Is Enough

Let me ask you a question, how do you or your band get booked for a concert? Does playing live even enter your music business plan? Do you just wait and let the venues come to you, or do you take the matter into your own hands?

Performing Live As A Strategy

If you’re doing nothing to find gigs, then you’re heading towards, oh well, you’re heading nowhere at all. Performing live is one of the main strategies for musicians to:

• Create an income
• Acquire new fans
• Maintain existing fans
• Perfect their skills

So are you missing out on this opportunity to earn a living, get your music heard by more people, entertain the fans you already have, and perfect your live skills?

I know that I am. Let me tell you why.

My Band, My Story

If I look at how things have been going with my band Her Sweet Suicide, then I get this weird sensation in my stomach. I have it totally wrong. We’ve been on a long hiatus, I can’t remember the last time we rehearsed. Good news or not, but we are considering to continue the project. I did, however, start to record a song with the drummer but it’s still unfinished. The next step is to finish that song, so we have something to show the venues.

A Single Responsible Person

Here’s a thought, how should I proceed to get some gigs so we can perform live again? You can either (a) get your own bookings, or (b) outsource it to a booking agency.

Either way, you should designate a single person to take care of the bookings. This is important, because you don’t want to book more than one gig on the same day, at the same time. Also, from my own experience, if everybody is responsible for booking concerts, then no one is going to do it. It’s the truth. If a single person does it, you can also hold them accountable for their success or failure as a booker. This is valid if you’re going to do it yourself as a musician/band or if you’re outsourcing this task to a booking agency.

Next week will be looking at 6 Characteristics Every Booker Should Have.

So how do you get your bookings? Leave a comment and let me know! If you liked this post, then please share below and subscribe to the feed.

Photo: Book pile by Paul Watson